Search Engine Optimization has become one of the most complicated aspects of having an online presence.

The variables that are key to earning your rank constantly update and change and there are many things that can go wrong.

Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies built for other types of businesses. In this article we’re going to look at 3 pitfalls you should avoid when marketing your service-based business online.

Your business’s online presence will only help you if it’s aligned with guidelines and expectations laid out by Google and any website you use to help rank your website.

Make sure you’ve got these all covered!

1. Be Consistent

   Your NAP (Name, Address, Phone number) needs to be the same on all listings. If you have several locations, make unique listings for each when adding your business to websites like yp.com, superpages.com, and Yelp.

   If you only have the one location, then you just have to be very careful that each location listing has identical contact information. Scrutinize this heavily because some websites may display elements slightly differently and some fields can get filled in wrong.

   Review these so you’re not sending mixed signals to Google and to users.

Don’t panic if you’re guilty of any of these pitfalls.

They’re easy problems to fix and once you have them right, you’ll be in much better shape to earn higher placement in Google. They’ll also help your users by providing the right information, and in a way that doesn’t seem like you’re misleading them in any way.

If you’ve got all these done right and you’re working on earning rank but finding there is just too much to do or you can’t figure it all out, then please let us know. Our SEO professionals will review your entire online presence, goals, and use those to develop a strategy that works to earn your website rank for the terms you want it to rank for.

Let us know if you have any questions about SEO pitfalls in the comments below or email us and we’ll make sure you get an answer.

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